April 8, 2024
John Wooden said, “When opportunity comes, it's too late to prepare.” Well, folks, opportunity is on its way, so you better start preparing for it now. When it comes to carbon intensity scoring, it sounds political and controversial, but it’s business. Carbon intensity scoring was derived from the Inflation Reduction Act of August 2022 in an effort to reduce greenhouse gas pollution and increase carbon storage in soils and trees. It’s time to get educated on this matter to understand how it will affect your current and future production strategy. While it may seem that ethanol plants are driving this, they are not. It is actually being driven by the food industry. The future is this: just like today, when you see non-GMO, cage-free, and free-range stickers on food packaging, the future will have CI scores on that packaging as well. Current generations, including millennials and GenZ, share a much higher affinity for sustainable food practices than GenX and the Baby Boomer generation.